Our cup of tea is the sound, that is to say, we work with content which relates to music and new technologies such as music groups and artists, DJs and VJs, festivals and parties, concert halls and clubs, cultural venues, brand activation involving culture and branded content.
We truly believe that each client has an identity and a goal of their own. That’s why the tailor-made concept is taken seriously in our strategic planning: a blend of press relations, public relations, content, social media management and even fashion production. Communication 360º.
A journalist since 2002, Nathalia Birkholz has gone through several newsrooms always focusing on music, fashion and behavioral publishing. She has brought out articles for printed media such as: O Estado de S. Paulo (Women’s Supplement), Época Luxo magazine (Globo Publishing), Época SP magazine (Globo Publishing), Veja SP magazine (Abril Publishing), Joyce Pascowitch magazine (Glamurama Publishing), Top Magazine (All Cultures), RSVP magazine (Caras Publishing), DJ Mag magazine (Rocky Mountain Publishing), Brasileiros magazine (Brazilian Publishing), among others. She has also worked on TV channel programs at RedeTV!, SescTV and TNT. Nathalia Birkholz has worked on web portals such as Globo.com and Showlivre.com as well as endorsing video reports on special projects from Editora Globo and MySpace Brasil – The last one mentioned with the program “Vamo Aí”, which circulated throughout all independent music festivals in Brazil.
In the midst of all that, she has also performed as a freelance fashion producer for magazines IstoÉ Gente and Jovem Pan magazines. On top of that, she has designed outfits for dozens of music videos by artists like Natiruts, Pitty, Dead Fish, K-Sis, NX Zero and others.
In 2010, she left the editorial staff of Joyce Pascowitch magazine and started acting as a press consultant focusing on the international music market.
Nathalia has been part of special projects for brands like: Converse Rubber Tracks, Vans Custom Culture, Vans Propeller, Skol Music, Absolut Night … She has advertised different artists in dozens of foreign tours throughout Brazil and South America. Artists like Thurston Moore (Sonic Youth), Nadeah Miranda (Nouvelle Vague), Man … Or Astro Man?, Nada Surf, Agnès Jaoui, Yann Tiersen, ZAZ, Porter Robinson, Dead Combo, Ben Kweller, DENA, Wild Belle, Woodkid, among many others.
Down to Tropi.Press foundation in 2015, the year in which she worked on communication for her idols in Brazil: Damian Marley and Cypress Hill. What a year! The rest of Tropi.Press’ story is being told at our blog, enjoy!